I build GTM systems, then write down how they work.
I'm Josh Buchanan, a GTM engineer in Portland. I write about the stuff that usually gets hidden inside revenue teams: CRM automation, scoring, routing, AI workflows, vendor replacements, and the messy handoffs between sales, marketing, and customer success.
GTM engineering guides
Longer guides live here. The point is to make the systems understandable enough that you could build your own version.
The newsletter
New guides and the occasional note on where GTM tooling falls short. No cadence promises, no fluff.