Blog
Shorter, less-finished than the guides on purpose: notes, arguments, and commentary on where GTM tooling is going. The reference library lives under Guides.
Confusion is the enemy — even inside your own stack
The clarity discipline you'd never skip on a landing page is the first thing that dies in internal GTM tooling. Your sales team is a user too. Build for them like it.
The covert contracts hiding in your funnel
A covert contract is an agreement the other side never actually agreed to. Your GTM motion is probably full of them — and every one is a quiet withdrawal from a trust account you can't easily refill.
The tool you're about to buy is a workaround
Most GTM software exists to paper over the gap between what your CRM ships and what your team needs. Sometimes that's the right trade. Often it isn't.